The Health Science Center is embarking on a rebranding effort to represent our expanding missions of teaching, discovery and healing, as well as to support our increasing size and complexity.
The American Association for Physician Leadership article, Branding Health Care: Important or just marketing? by Eugene Fibuch, MD, CPE, CHCQM, FACPE, FABQAURP; and Arif Ahmed, BDS, PhD, MSPH, explains “what branding is and why it is important for physicians to consider branding in the larger context of health care.”